FASHION and technology
Ever dreamed of being able to create your own virtual closet or help design clothes for some of your favorite brands? Two new “fashion-tech” companies will make it possible to do both by the end of the year.
Clothia, which allows users to create their own virtual closet, was created as both a website and an iPhone app. Its founder, Elena Silenok, describes her company as a social network where fashion meets technology. On Clothia, users can create new looks by uploading photos of items in their closets or finding pictures from websites and then mixing and matching different pieces.
Stylyt, which will be launched in late 2012, will allow users to play fashion designer for some of their favorite brands. A drag-and-drop tool will allow users to create their own designs by swapping out different colors and fabrics on items of clothing from popular brands. Users can then vote on their favorite creations in order to help choose a winning design which brands like the Gap or Forever 21 will manufacture and sell!