line to stay fresh
Today Liberty is still renowned for the floral woven textiles that originally made it famous. In order to evolve with the times and keep up with the latest fashions, Liberty has recently collaborated with other popular brands to create a wide array of products expanding far beyond its original sphere of clothing and home furnishings.
The brand collaborated with two famous footwear manufacturers — Doc Martens and Nike — in order to create new lines of boots and sneakers. It also partnered with MAC cosmetics to create a new line of makeup with packaging featuring Liberty designs.
In recent years some of its partnerships have been geared towards creating much more affordable merchandise. Liberty recently collaborated with Target to produce a line of Liberty print items including dresses, bathing suits, pajamas, umbrellas and bicycles.
PHOTOs: Liberty of London for Target,
© Make-up Art Cosmetics, © Nike