THE POWER OF COLOR
Research shows that people decide whether to buy a product within two minutes of seeing it. About 75% of that decision may be based on an object’s color. Designers should be aware of how color can influence their customer’s feelings about a product.
Color names can also influence customers. Looking at the bikes above, do you prefer generic color names such as orange, green and blue or fancier ones such as firebird, eco-green and electric blue?
PHOTOS: COURTESY STRIDA BIKE